Squidoo Is A Great Place To Market Your Business

Squidoo is not only a great platform to write about what interests you and is important to you, Squidoo is also a great place to market your business. Especially if they are online stores or your business website, writing effective articles on Squidoo would certainly drive more targeted traffic to your online business while the number of quality backlinks your website has earned. Search engines favor quality backlinks that come from relevant websites. This way, you could earn a higher search engine ranking and be noticed by more potential customers.

Likewise, I too have created a series of Squidoo lenses to promote some of the products at my Zazzle store AddMoreColor.There is one lens that acts like a main hub for my store. In lens, I add updates of my latest designs and latest products. This way, by subscribing via RSS or adding this as a favorite lens(only available for Squidoo members), people can stay upto date with the updates I have made to the store and to the article.

This is not only a great exposure for the store but also a great way to maintain the search engine ranking of the article and hence the store.

So even if you are not into writing online, but are seeking for ways to promote your online establishment, then you should consider writing a series of Squidoo lenses and maintaining them as part of your marketing plan. These articles are more attractive and would attract Squidoo readers who are interested in your content. This is an easy way of talking about your online establishment in a conversational and informational way. You could also introduce latest changes to your business.

That said, its sharing time.. If you do have a Squidoo lens that talks about your online store or business, please do list it here. This would give the readers a chanc to take a look at how they could promote their business via Squidoo lenses.


Image Credit: Squid Art by tagsforkids

My Series on Gift Ideas

Along with writing, I also have started a Zazzle store called AddMoreColor. Well, in the online world, you need to do more than create a store, you need to broadcast it across the World Wide Web. My gifts blog "Wonderful Gifts for Wonderful People" was created in an attempt to do that along with providing good gift tips.

Why gifts? Because I have had the hardest time in the past getting people the right gift. And I always hated resorting to gift cards. I mean it was one thing to get a gift card because you know they like items in the store and you want to give them the liberty of making their own selection. But to get them one because you do not know what to get them, now I always hated doing that.

So this gift blog was also my way of doing my research to get better and more creative gift ideas that I could share with everyone.

As part of the gifts blog, I thought, why not some gift idea lenses at Squidoo too? So over time, these were the gift type lenses I created

2010 Graduation Announcement Ideas
Celebrate a Happy Friendship Day 2010
For Men Who Love to BBQ
We Know You Love Your Mum… Now Let Her Know That
Disney Cars Movie Toys for the Children

There would be more coming my way and I would certainly talk about them as I write. I hope you enjoyed the articles and my blog as well. If you are a fellow blogger, please feel free to grab my new button at the gifts blog and help me spread the word.

Another Topic - Herbal Benefits

Over the past 5 generations, my family has believed in the herbal benefits behind regular food products, vegetables, plants etc that exist around us. Not that we use these to substitute medications, but we try to use them to supplement our intake of required medications and vitamin supplements. As my online writing skills improved and I knew more about what I was doing, I decided to write about health benefits in foods that we eat. To start off that series, I wrote about the herbal benefits of alfalfa entitled

Healing Power of Alfalfa-Learn About Alfalfa Health Benefits

I enjoyed writing it as it gave me more reason to love alfalfa. I liked it alot in salads but as I researched to create this lens, I learned about other fun ways to consume Alfalfa and also other benefits that I had no idea about. I also found that how simple it was to grow it at home throughout the year.

So writing has yet another benefit - you learn more about the topic you write about as you would need to do some good research to create some great pieces.

Prescription for Nutritional Healing, 4th Edition
Learn more about other nutritional healing methods from this great book.

Image Credit: HERB IS GOOD FOR HEALTH by OtherVices

My Articles on Photography

When I decided that online writing was my way of working from home, I wanted to see if I could write about my hubby's photography. My husband's hobby is photography and I personally love his pictures. You can find some of his photographs at his Flickr Page. Along with taking good pictures, he also taught me some tricks and tips to take good pictures. These were very helpful when I was capturing my growing little son as he was learning new skills everyday as an infant and toddler.

So when I first joined Squidoo, I thought to myself "Why don't I write about what I have learnt?" I was also in the midst of creating our online store at Zazzle called AddMoreColor, so an article on photography seemed like the right thing to do.

So came my 2nd lens - Photography-The What and the Why

This lens was done WAY before I joined Fresh Wonders and learned the actual art of writing good lenses. The lens in itself was fine, but like I said before, it covered way too many topics.

That led to my next photography article -
Waterfall Photography Tips- Capture The Waterfall With Your Camera
Why I chose waterfall photography
1. I love waterfalls
2. At the time I did the lens, there were not too many Squidoo lenses on this topic.
3. Its only about 1 type of photography and made a good branch out from the first lens I mentioned here.

This waterfall lens also won in an internal Nail That Niche contest organized by Fresh Wonders. Learn more about that at this Nail That Niche lens.

So this is how you create more articles and remain nichey. I would have created more but I got excited and started exploring other niches. Which isn't a bad thing and I hope to make more photo tip articles in future.

Image Credit: Camera Chat by slackingest

So What Niches Am I Working On?

Me talking about niches might get you asking about what niches I am working on now over at Squidoo. Thus far the Niches that I have worked on are


1. Photography Tips

2. Medicinal benefits of herbs

3. Gift Ideas for Special Occasions

4. Lenses featuring AddMoreColor products

5. Travel/Local

6. Toy Reviews.

Over the next couple of posts, I would be sharing some articles that I wrote within the niche, talk about what got me started in this niche and where they are at today.

I did create one lens on web traffic creation, but decided not to pursue it as it was already over done and the competition was too high.(Lesson: Choose a niche with a high demand and low supply(competitors))

Image Credit: Typing Monkey by ShovelTest
make buttons online at Zazzle

Happy 4th of July Weekend

4th of July is here again. So this is me wishing everyone a happy and safe 4th of july! Stay tuned for more on my story after the long weekend

Is Niche Writing Effective?

Absolutely! Niche Writing has so many benefits and would help you succeed as an online writing in ways that you could never imagine.



1. You can specifically target your viewers. For instance, let's say you want to select a niche "Photography tips". Now if you think about it, very few people actually search for a broad topic on search engines. By having articles written on a narrower scope, you would be able to gain the attention of the search engine user who then could ALSO take a look at your other articles within the field and see your expertise. A great link building method, dont you think?

In this case, suppose someone searches for "digital waterfall photography tips"... I got it.. they can find my article ( hopefully) and when they do... they also find my general article on tips on photography!! That way, you not only cater to the SPECIFIC need of the online reader but also can provide them with more.

2. Helps you build a reputation as an expert in the field.
By writing about very specific segments of a niche and nailing it down to the point, you not only create many articles within the field, but also can be seen as an expert in that field with lot of information to offer the public.

3. You never run short of articles.
By narrowing the niche further and further, you also create a countless number of articles that you could produce and never find yourself with a shortage of ideas. Infact this form of writing could cause you to explode with way too many ideas.. (More on how I dealt with that later...)

4. Better linking = better traffic and SEO
The links that the articles within your niche create within one another is a great way of making all your articles more search engine friendly and thus it would be easier to grab the attention of your target market...through one article or another... And the best form of traffic is organic traffic from search engines.

So think of what niche you can write about best, break it down into as many sub parts as you can think of..and make an article of each of the parts now.

You could try this book to learn more about niche marketing on the Internet

Image Credit: Thumbs Up by This_and_That