Marketing Effectively Through Squidoo

Marketing through Squidoo isnt achieved merely by writing one lens introducing your store. Remember - Nail The Niche! Talk about different aspects of your online business. Inform your readers about the subject matter that you write about. You could talk about individual aspects, what motivated the birth of the business, and about recent changes to the services. You could also talk about how your business would benefit the customers and everyone else around.


In my case, as you know the business that I have ben promoting via Squidoo is my Zazzle store. So apart from the lens I mentioned earlier, I also have created a series of lenses promoting some categories of products that I have designed and featured at the store.

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Likewise, you too could create individual articles about each type of product and service that your business provides. It is also important to link them all back to your business website and to also interlink one another. This would in turn increase the quality of backlinks and have your business gain the exposure you need for better business.


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Squidoo Is A Great Place To Market Your Business

Squidoo is not only a great platform to write about what interests you and is important to you, Squidoo is also a great place to market your business. Especially if they are online stores or your business website, writing effective articles on Squidoo would certainly drive more targeted traffic to your online business while the number of quality backlinks your website has earned. Search engines favor quality backlinks that come from relevant websites. This way, you could earn a higher search engine ranking and be noticed by more potential customers.

Likewise, I too have created a series of Squidoo lenses to promote some of the products at my Zazzle store AddMoreColor.There is one lens that acts like a main hub for my store. In lens, I add updates of my latest designs and latest products. This way, by subscribing via RSS or adding this as a favorite lens(only available for Squidoo members), people can stay upto date with the updates I have made to the store and to the article.

This is not only a great exposure for the store but also a great way to maintain the search engine ranking of the article and hence the store.

So even if you are not into writing online, but are seeking for ways to promote your online establishment, then you should consider writing a series of Squidoo lenses and maintaining them as part of your marketing plan. These articles are more attractive and would attract Squidoo readers who are interested in your content. This is an easy way of talking about your online establishment in a conversational and informational way. You could also introduce latest changes to your business.

That said, its sharing time.. If you do have a Squidoo lens that talks about your online store or business, please do list it here. This would give the readers a chanc to take a look at how they could promote their business via Squidoo lenses.


Image Credit: Squid Art by tagsforkids