Tuesday, August 3, 2010

Keyword Research – Do it First!

Now that you have a better idea about what you would like to write about, next thing is to determine how to write best so the search engines can spot  you and publicize you across the globe.

One of the best ways to do that is to have done some keyword research BEFORE starting on the article. Here are some reasons why.

1. It is best to have the primary keywords and keyword phrases within the domain name, title and subtitle of every page of the website.

By determining the main set of keywords ahead of time, you actually ensure that you maximize this asset and get your readers right from the web address. A lot of times, it is not possible to keep changing your urls. Therefore, the first step in any online work is to get the right kinds of URLs ahead of time.

2. It enables you to write naturally and include the keywords inside the text.

The key to good SEO is not merely the inclusion of proper keywords in strategic locations; it also is to incorporate them NATURALLY into the text and titles of the website. Google might not be human, but it would know if you randomly add a whole lot of keywords in an attempt to gain higher rankings. Also, content that isn’t pleasing to the human eye would result in you losing your visitors quickly. Remember the ultimate aim is to get your readers to come and stay at your site and benefit from your content. Google is just a means to this end and one should always remember that.

I know keyword research can take some time and get taxing, but it truly reaps a lot of benefits in future. So for the long run, go ahead and get that keyword research done first.

So where do you start with keyword research? There are many websites where you could start. One famous one is Google Keyword Tool. More about that on the next post.

For now take a look at this nice book on Keyword Research. Click on the book to find out more and see if this would be a useful resource to have you started on a successful keyword research.



Mayra Calvani said...

Very helpful post, Aysha. key words are so important with Google!

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